First Financial Group of the South, Inc. (FFG) is an Alabama-based financial planning firm founded in 1984 by Chairman, Sanford B. Axelroth, CFP®, ChFC®, CRPC®. The Firm has offices throughout the state of Alabama and in Nashville, Tennessee. In today's complex financial world, it is difficult for any one person to have expertise in all of the fields that can affect a client's financial future. The members of FFG have experience in a wide array of business and financial areas. This experience, along with the technical expertise gained through the attainment of professional designations, allows our Associates to design plans that are not only technically correct but also provide practical, common-sense advice. The designations of FFG Associates include:
- CFP® — CERTIFIED FINANCIAL PLANNER ™
- CPA* — Certified Public Accountant
- ChFC® — Chartered Financial Consultant
- CASL™ — Certified Advisor in Senior Living
- CFA® — Certified Financial Analyst
- AEP — Accredited Estate Planner
- CFS® — Certified Fund Specialist
- CRPC® — Chartered Retirement Planning Counselor
- PFS — Personal Financial Specialist
- MBA — Master of Business Administration
- JD* — Lawyer
